Anatomy Of
A Propaganda Blitz. Part 1
By Media Lens
May 13,
2016 "Information
Clearing House"
- "Media
Lens"
-
We live in a
time when state-corporate interests are cooperating
to produce propaganda blitzes intended to raise
public support for the demonisation and destruction
of establishment enemies.
Below, we will
examine five key components of an effective
propaganda campaign of this kind.
1:
Dramatic New Evidence
A
propaganda blitz is often launched on the back of
‘dramatic new evidence’ signifying that an
establishment enemy should be viewed as uniquely
despicable and targeted with ‘action’.
The Blair
government’s infamous September 2002 dossier on
Iraqi WMD contained four mentions of the claim that
Iraq was able to deploy WMD against British citizens
within 45 minutes of an order being given. But
senior intelligence officials revealed that
the original 45-minutes claim referred to the length
of time it might have taken the Iraqis to fuel and
fire a Scud missile or rocket launcher. The original
intelligence said nothing about whether Iraq
possessed the chemical or biological weapons to use
in these weapons. The government had turned a purely
hypothetical danger into an immediate and deadly
threat.
In 2011, it
was claimed that the Libyan government was planning
a massacre in Benghazi, exactly the kind of action
that Gaddafi knew could trigger Western
‘intervention’. Investigative journalist Gareth
Porter commented:
‘When
the Obama administration began its effort to
overthrow Gaddafi, it did not call publicly for
regime change and instead asserted that it was
merely seeking to avert mass killings that
administration officials had suggested might
approach genocidal levels. But the Defense
Intelligence Agency (DIA), which had been given
the lead role in assessing the situation in
Libya, found no evidence to support such fears
and concluded that it was based on nothing more
than “speculative arguments”.’
In 2013,
the Syrian government was said to have launched a
chemical weapons attack in Ghouta, Damascus, just as
UN chemical weapons experts were visiting the city.
It was claimed that Assad had ordered the crossing
of Obama’s very clear ‘red line’ for ‘intervention’
– a war that would have destroyed the Syrian
government and quite possibly resulted in Assad’s
violent death. Investigative journalist Seymour
Hersh reported on
the Ghouta attack:
‘The
quick announcement that Bashar al-Assad did it
is simply not true.’
Western
dissidents are subject to continuous smears but also
full-on propaganda blitzes of this kind.
In 2012,
after WikiLeaks founder Julian Assange requested
asylum in the Ecuadorian embassy in London, the
corporate media rose up as one to denounce him
as a vile ‘narcissist’ and buffoon. Always
‘controversial’, journalists now presented Assange
as a fully-fledged hate figure.
In 2013, a
single comment in an interview caused large numbers
of journalists across the ‘spectrum’ toconclude that
Russell Brand – then promoting a vocal form of
anti-corporate dissent – was a ‘vicious sexist’,
‘narcissist’ and ‘idiot’. The intensity of the
attacks on him, which are ongoing,
eventually resulted in Brand withdrawing from the
public eye.
It is
hardly in doubt that Assange, Brand and others are
being targeted by state-corporate propagandists
because they are challenging state-corporate power.
How else can we explain the fact that criticism of
the many hundreds of journalists and MPs who have
repeatedly agitated and voted for wars that have
wrecked whole countries is off the agenda? It is not
even that criticism of Assange, Brand and co is
disproportionate; there is very often no
criticism at all of people who have brought
death, injury and displacement to literally millions
of human beings. But when Brand joked about
his then girlfriend: ‘When I was asked to edit an
issue of the New Statesman I said yes because it was
a beautiful woman asking me’, these words were
viewed as infinitely more deserving of vicious
attack right across the media ‘spectrum’ than
political actions destroying whole
countries.
Labour
leader Jeremy Corbyn has also, of course, been
subject to a relentless, almost surreal, year-long
propaganda campaign.
As we will see in Part 2, this has most recently
taken the form ofaccusations that
‘Labour now seems to be a party that attracts
antisemites like flies to a cesspit.’
Propaganda
blitzes are fast-moving attacks intended to inflict
maximum damage. State-corporate propagandists know
that media attention will quickly move on from the
claim of ‘dramatic new evidence’, so the durability
of the claim is not a key concern. Marginalised
media blogs and rare ‘mainstream’ articles may
quickly expose the hype, but most corporate media
will not notice and will not learn the lesson that
similar claims should be received with extreme
caution in future. A prime example was the campaign
justifying war on Libya in 2011, which faced minimal
corporate media scepticism just eight years after
the obvious deception on Iraq.
2:
Emotional Tone And Intensity
A crucial
component of the propaganda blitz is the tone of
political and corporate commentary, which is always
vehement, even hysterical. High emotion is used to
suggest a level of deep conviction fuelling intense
moral outrage.
The
rationale is clear enough: insanity aside, in
ordinary life outrage of this kind is usually a sign
that someone has good reason to be angry. People
generally do not get extremely angry in the presence
of significant doubt. So the message to the public
is that there is no doubt. Thus the
eruptions of moral outrage demanding that ‘something
must be done’ to ‘save’ Libya and Syria from
impending massacre(delivered
by journalists blithely indifferent to the
consequences of their earlier moral outrages, for
example in Iraq). Thus the talk of
‘The fascists at the poisoned heart of Labour’ with
their ‘chilling’ race hatred.
3:
Manufacturing ‘Consensus’
A third
component of a propaganda blitz is the appearance of
informed consensus. The dramatic claim, delivered
with certainty and outrage, is typically repeated
right across the political and media ‘spectrum’.
This cross-’spectrum’ ‘consensus’ generates the
impression that ‘everyone knows’ that the propaganda
claim is rooted in reality. This is why the myth of
a media ‘spectrum’ is so vital.
While a
demonising propaganda blitz may arise from rightist
politics and media, the propaganda coup de grace with
the power to end public doubt comes from the
‘left-liberal’ journalists at the Guardian, the
Independent, the BBC and Channel 4. Again, the logic
is clear: if even celebrity progressive
journalists – people famous for their principled
stands and colourful socks – join the denunciations,
then there must be something to the claims.
At this point, it actually becomes difficult to
doubt it.
Thus, in
2002, it was declared ’a
given’ by the Guardian that Iraq still retained WMD
that might be a threat, despite the fact
that both claims were easily refutable.
In 2007,
George Monbiot wrote in
the Guardian: ‘I believe that Iran is trying to
acquire the bomb.’ In October 2011, Monbiot wrote of
Nato’s war on Libya: ‘I feel the right thing has
been happening for all the wrong reasons.’ At a
crucial time in August 2013, Monbiot affirmed:
‘Strong evidence that Assad used CWs [chemical
weapons] on civilians.’ He subsequently wrote in
the Guardian of the Assad government’s ‘long series
of hideous crimes, including the use of chemical
weapons’.
News of the
killings of Syrian ministers in a bomb explosion
were greeted by
the Guardian’s Owen Jones with: ‘Adios, Assad (I
hope).’ Jones tweeted that
‘this is a popular uprising, not arriving on the
back of Western cruise missiles, tanks and bullets’.
As was clear then and is indisputable now, Jones was
wrong – the West, directly and via regional allies,
has played a massive
role in the violence. As if reading from the
Nato playbook, Jones added:
‘I’m
promoting the overthrow of illegitimate and
brutal dictatorships by their own people to
establish democracies.’
This is why
the mythology of the ‘liberal-left’ Guardian and
Independent with their handful of noisy,
tub-thumping progressives is so important and why we
work so hard to challenge it. It is why expressions
of progressive support for the Guardian – with
occasional articles appearing by Noam Chomsky and
others, and with Russell Brand, for example becoming
a ‘Guardian partner’ – are so important.
The public
is not for one moment fooled by a hard-right
consensus. Agreement must appear to have been
reached among ‘all right-thinking people’, including
the ‘lefties’ at the Guardian.
4:
Demonising Dissent
To
challenge a propaganda blitz is to risk becoming a
target of the blitz. Dissidents can be smeared as
‘useful idiots’, ‘apologists’, ‘genocide deniers’.
Anyone who even questioned the campaigns targeting
Julian Assange and Russell Brand risked being
labelled a ‘sexist’, a ‘misogynist’ and, in the case
of Assange, a ‘rape apologist’. Even as this media
alert was being written, Oliver
Kamm of The Times once again tweeted that
Media Lens has ‘long espoused genocide denial,
misogyny & xenophobia’.
In fact we
have been accused of supporting, or apologising for,
everyone from Stalin to Milosevic, from the Iranian
Ayatollahs to the North Korean dictatorship, Assad,
Gaddafi, Saddam and so on. It seems we are so
deranged that we support completely contradictory
political and religious movements and beliefs, even
enemies who despise each other. This may be a
function of our swivel-eyed hatred of the West, or
perhaps because we are challenging state-corporate
media bias.
When moral
outrage is directed at people challenging a
propaganda blitz, reputations can be easily and
irreparably damaged. The public can be left with a
vague sense that the target is ‘dodgy’, almost
morally unhygienic. The smear can last for the rest
of a person’s career and life.
5:
Timing and Strange Coincidences
The
‘dramatic new evidence’ fuelling a propaganda blitz
often seems to surface at the worst possible time
for the establishment target. On one level, this
might seem absurdly coincidental – why, time after
time, would the Official Enemy do the one thing most
likely to trigger invasion, bombing, electoral
disaster, and so on, at exactly the wrong time?
But
remember, we are talking about ‘bad guys’ who, as
everyone knows, are famously perverse. It is part of
the Dr. Evil mind-set to strut provocatively and
laugh in the face of disaster. Idiotic, blindly
self-destructive behaviour is what being a ‘bad guy’
is all about. So the implausibly perfect timing may
actually help persuade the public to think: ‘This
guy really is a nutcase. He’s absolutely asking for
it!’ Much ‘journalism’ covering Official Enemies is
about suggesting they are comically, in fact
cartoonishly, foolish in exactly this way.
We have no
doubt that, with sufficient resources, media
analysts could easily prove that propaganda blitzes
consistently arise with impeccable timing just ahead
of key votes at the UN, in parliament and in
elections.
In November
2002, before the UN vote on Resolution 1441, which
‘set the clock ticking’ for war, the Blair regime
began issuing almost daily warnings of imminent
terror threats against UK ferries, the Underground,
and major public events. In 2003, Blair actually
surrounded Heathrow airport with tanks – an action
said to be in response to increased terrorist
‘chatter’ warning of a ‘missile threat’, of which
nothing more was subsequently heard. Even the
Guardian editors expressed scepticism about this
sudden flood of ‘threats’:
‘It
cannot be ruled out that Mr Blair may have
political reasons for talking up the sense of
unease, in order to help make the case for a war
against Iraq that is only backed by one voter in
three.’ (Leading article, ‘Gloom in Guildhall,’
The Guardian, November 12, 2002)
John Pilger
cited a former intelligence officer who described
the government’s terror warnings as ‘a softening up
process’ ahead of the Iraq war and ‘a lying game on
a huge scale’. (Pilger, ‘Lies, damned lies and
government terror warnings,’ Daily Mirror, December
3, 2002) In fact, Blair was perpetrating a form of
psychological terrorism on his own people.
Likewise,
atrocity claims from Syria clearly peaked as the US
drew closer to war in the summer of 2013. After
Obama chose not to bomb, it was extraordinary to see
the BBC’s daily front page atrocity claims suddenly
dry up.
In 2012,
the pro-Assad ‘shabiha’ militia became globally
infamous when they were blamed for the May 2012
Houla massacre in Syria. In September 2014, Lexis
found that in the preceding three years, the
‘shabiha’ had been mentioned in 933 UK national
newspaper articles. But in the twelve months from
September 2013 to September 2014 – a time when
Western crosshairs shifted away from Assad towards
Islamic State – there were just 28 mentions of
‘shabiha’ (Media Lens search, September 15, 2014).
In the last year, Nexis finds just 12 articles
mentioning the terms ‘Syria’ and ‘shabiha’ in the
entire UK national press.
Similarly,
in Part 2, we will see how a propaganda blitz
targeting Jeremy Corbyn coincided perfectly to
damage his chances ahead of local elections in the
UK.
In
combination, the ‘dramatic new evidence’, moral
outrage and apparently wide consensus, generate
several important impacts.
Most people
have little idea about the status of WMD in Iraq,
about Gaddafi’s intentions and actions in Libya, or
what Corbyn thinks about anti-semitism. Given this
uncertainty, it is hardly surprising that the public
is impressed by an explosion of moral outrage from
so many political and media ‘experts’.
Expressions
of intense hatred targeting ‘bad guys’ and their
‘apologists’ persuade members of the public to keep
their heads down. They know that even declaring mild
scepticism, even requesting clarification, can cause
the giant state-corporate Finger of Blame to be
cranked around in their direction. Perhaps they,
too, will be declared ‘supporters of tyranny’,
‘apologists for genocide denial’, ‘sexists’ and
‘racists’. The possibility of denunciation is highly
intimidating and potentially disastrous for anyone
dependent on corporate employment or sponsorship.
Corporations, notably advertisers, hate to be linked
to any kind of unsavoury ‘controversy’. It is
notable how ‘celebrities’ with potentially wide
public outreach very often stay silent.
It is easy
to imagine that people will often prefer to decide
that the issue is not that important to
them, that they don’t know that much about
it – not enough to risk getting into trouble. And,
as discussed, they naturally imagine that
professional journalists have access to a wealth of
information and expertise – best to just keep quiet.
This is the powerful and disastrous chilling effect
of a fast-moving propaganda blitz.
Propaganda And Climate Change
The most
devastating impact, however, is on the public
perception of threats.
A series of
propaganda blitzes have taught the public to
associate an alarming situation with a unified
eruption of concern and outrage right across party
politics and media. This is a problem because
genuine threats that do not trigger a
propaganda blitz naturally appear to be far less
urgent and threatening than they really are. And
this is exactly what has happened with climate
change.
Despite the
endlessly and ominously tumbling records for
temperature and extreme weather events – see here and here -
despite increasingly urgent attempts to warn the
public of a very real ‘climate emergency’,
scientists are not close to being able to match the
kind of alarm generated by a propaganda blitz.
These
campaigns are rooted in vast power and resources
defending establishment greed. They are motivated by
the need to remove obstacles to power and profit, to
control natural resources, to justify bloated arms
budgets (‘socialism for the rich’). Naturally, then,
a propaganda blitz is not triggered by a threat
requiring action that will harm these same elite
interests.
As the
state-corporate response to climate change makes
very clear, propaganda blitzes are not really
about averting ‘threats’. It is tragicomic indeed to
see high state officials and corporate media
commentators endlessly emphasising ‘security
concerns’ while doing little or nothing to address
the truly existential threat of climate change. It
is simply the wrong kind of threat requiring the
wrong kind of action!
The result
is that the climate emergency is felt by the public
to be a medium-sized, manageable problem surrounded
by uncertainty. A YouGov survey in
January found that the ‘British public is far more
concerned about the threat posed by population
growth than it is about climate change.’ The case
for dramatic new evidence has been made,
but the emotional intensity, consensus and
denunciation of climate denier ‘dissidents’ – for
once, all justifiable – are lacking.
This is an
awesome price to pay for corporate domination of
politics and media. It seems the ultimate victims of
propaganda will be the propagandists themselves and
the public deceived by them.
In Part 2,
we will see how a recent propaganda blitz aimed at
Corbyn fits the pattern outlined above.
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