CBS Chief Cheers Trump: “Go Donald! Keep Getting
Out There!”By Lee Fang
December 10, 2015 "Information
Clearing House" - "The
Intercept " -Les Moonves, the chief
executive of CBS Corporation, cheered on Donald Trump during an
investor presentation Monday.
Speaking about the expected flood of campaign
advertising dollars, which he described as “phenomenal,” Moonves
said that he is glad to have so many Republicans competing for the
nomination.
“The more they spend, the better it is for us and:
Go Donald! Keep getting out there!” Moonves said. “And, you know,
this is fun, watching this, let them spend money on us, and we love
having them in there. We’re looking forward to a very exciting
political year in ’16.”
The call took place right around the same time
Trump announced his intention to bar Muslims immigrants from
entering the United States, suggesting the CBS chief didn’t know
about that yet.
Still, Moonves’ remarks came after months of
similar rhetoric from Trump, including claims that the Mexican
government is sending rapists into the U.S. and statements
supporting a registration system for Muslim Americans.
As we’ve previously reported,
major broadcasting companies have celebrated the triumph of big
money in American elections, largely because that money is mostly
spent on television, internet and radio advertising. Experts say the
2016 presidential election alone could cost as much as $5 billion.
Trump in particular has formed a symbiotic
relationship with the media. Although he hasn’t paid for many ads
yet, the real estate mogul’s bombastic comments and hateful rhetoric
have provided record-shattering ratings for news networks, which
have in turn provided non-stop coverage for his campaign.
Moonves made his comments during a presentation in
New York sponsored by the investment bank UBS. Listen to his remarks
below:
Executives from the Tribune Company, Media
General, CBS, E.W. Scripps Co., Gannett, and other broadcasters have
similarly informed investors
that they expect a wave of political advertising next year.
Moonves, who memorably
said in 2012 that “Super PACs may be bad for America, but
they’re very good for CBS,” has been even more bullish. On a call
with investors in February, he said, “Looking ahead, the 2016
presidential election is right around the corner and, thank God, the
rancor has already begun.”
Notably, though media companies have cast
themselves as neutral observers of the election process, they have
quietly lobbied to keep the floodgates of big money open. The
National Association of Broadcasters, a lobby group for the media
industry, has worked to block bipartisan
campaign finance reform proposals.
Earlier this week, television broadcasting
companies began a public relations campaign,
according to the Associated Press, that encourages candidates to
spend even more money on television advertising.