The Victory of ‘Perception
Management’
Special Report: In the 1980s, the Reagan
administration pioneered “perception
management” to get the American people to
“kick the Vietnam Syndrome” and accept more
U.S. interventionism, but that propaganda
structure continues to this day getting the
public to buy into endless war.
By Robert Parry
December 29, 2014 "ICH"
- "Consortium
News" - To
understand how the American people find
themselves trapped in today’s Orwellian
dystopia of endless warfare against an
ever-shifting collection of “evil” enemies,
you have to think back to the Vietnam War
and the shock to the ruling elite caused by
an unprecedented popular uprising against
that war.While on
the surface Official Washington pretended
that the mass protests didn’t change policy,
a panicky reality existed behind the scenes,
a recognition that a major investment in
domestic propaganda would be needed to
ensure that future imperial adventures would
have the public’s eager support or at least
its confused acquiescence.
This commitment to what
the insiders called “perception management”
began in earnest with the Reagan
administration in the 1980s but it would
come to be the accepted practice of all
subsequent administrations, including the
present one of President Barack Obama.
In that sense, propaganda
in pursuit of foreign policy goals would
trump the democratic ideal of an informed
electorate. The point would be not to
honestly inform the American people about
events around the world but to manage their
perceptions by ramping up fear in some cases
and defusing outrage in others – depending
on the U.S. government’s needs.
Thus, you have the
current hysteria over Russia’s supposed
“aggression” in Ukraine when the crisis was
actually provoked by the West, including by
U.S. neocons who helped create today’s
humanitarian crisis in eastern Ukraine that
they now cynically blame on Russian
President Vladimir Putin.
Yet, many of these same
U.S. foreign policy operatives – outraged
over Russia’s limited intervention to
protect ethic Russians in eastern Ukraine –
are demanding that President Obama
launch an air war against the Syrian
military as a “humanitarian” intervention
there.
In other words, if the
Russians act to shield ethnic Russians on
their border who are being bombarded by a
coup regime in Kiev that was installed with
U.S. support, the Russians are the villains
blamed for the thousands of civilian deaths,
even though the vast majority of the
casualties have been
inflicted by the Kiev regime from
indiscriminate bombing and from dispatching
neo-Nazi militias to do the street fighting.
In Ukraine, the exigent
circumstances don’t matter, including the
violent overthrow of the constitutionally
elected president last February. It’s all
about white hats for the current Kiev regime
and black hats for the ethnic Russians and
especially for Putin.
But an entirely different
set of standards has applied to Syria where
a U.S.-backed rebellion, which included
violent Sunni jihadists from the start, wore
the white hats and the relatively secular
Syrian government, which has responded with
excessive violence of its own, wears the
black hats. But a problem to that neat
dichotomy arose when one of the major Sunni
rebel forces, the Islamic State, started
seizing Iraqi territory and beheading
Westerners.
Faced with those grisly
scenes, President Obama authorized bombing
the Islamic State forces in both Iraq and
Syria, but neocons and other U.S. hardliners
have been hectoring Obama to go after their
preferred target, Syria’s President Bashar
al-Assad, despite the risk that destroying
the Syrian military could open the gates of
Damascus to the Islamic State or al-Qaeda’s
Nusra Front.
Lost on the Dark
Side
You might think that the
American public would begin to rebel against
these messy entangling alliances with the
1984-like demonizing of one new
“enemy” after another. Not only have these
endless wars drained trillions of dollars
from the U.S. taxpayers, they have led to
the deaths of thousands of U.S. troops and
to the tarnishing of America’s image from
the attendant evils of war, including a
lengthy detour into the “dark side” of
torture, assassinations and “collateral”
killings of children and other innocents.
But that is where the
history of “perception management” comes in,
the need to keep the American people
compliant and confused. In the 1980s, the
Reagan administration was determined to
“kick the Vietnam Syndrome,” the revulsion
that many Americans felt for warfare after
all those years in the blood-soaked jungles
of Vietnam and all the lies that clumsily
justified the war.
So, the challenge for the
U.S. government became: how to present the
actions of “enemies” always in the darkest
light while bathing the behavior of the U.S.
“side” in a rosy glow. You also had to stage
this propaganda theater in an ostensibly
“free country” with a supposedly
“independent press.”
From documents
declassified or leaked over the past several
decades, including an unpublished draft
chapter of the congressional Iran-Contra
investigation, we now know a great deal
about how this remarkable project was
undertaken and who the key players were.
Perhaps not surprisingly
much of the initiative came from the Central
Intelligence Agency, which housed the
expertise for manipulating target
populations through propaganda and
disinformation. The only difference this
time would be that the American people would
be the target population.
For this project, Ronald
Reagan’s CIA Director William J. Casey sent
his top propaganda specialist Walter Raymond
Jr. to the National Security Council staff
to manage the inter-agency task forces that
would brainstorm and coordinate this “public
diplomacy” strategy.
Many of the old
intelligence operatives, including Casey and
Raymond, are now dead, but other influential
Washington figures who were deeply involved
by these strategies remain, such as neocon
stalwart Robert Kagan, whose first major job
in Washington was as chief of Reagan’s State
Department Office of Public Diplomacy for
Latin America.
Now a fellow at the
Brookings Institution and a columnist at the
Washington Post, Kagan remains an expert in
presenting foreign policy initiatives within
the “good guy/bad guy” frames that he
learned in the 1980s. He is also the husband
of Assistant Secretary of State for European
Affairs Victoria Nuland, who oversaw the
overthrow of Ukraine’s elected President
Viktor Yanukovych last February amid a very
effective U.S. propaganda strategy.
During the Reagan years,
Kagan worked closely on propaganda schemes
with Elliott Abrams, then the Assistant
Secretary of State for Latin America. After
getting convicted and then pardoned in the
Iran-Contra scandal, Abrams reemerged on
President George W. Bush’s National Security
Council handling Middle East issues,
including the Iraq War, and later “global
democracy strategy.” Abrams is now a senior
fellow at the Council on Foreign Relations.
These and other neocons
were among the most diligent students
learning the art of “perception
management” from the likes of Raymond and
Casey, but those propaganda skills have
spread much more widely as “public
diplomacy” and “information warfare” have
now become an integral part of every U.S.
foreign policy initiative.
A Propaganda
Bureaucracy
Declassified documents now
reveal how extensive Reagan’s propaganda
project became with inter-agency task forces
assigned to develop “themes” that would push
American “hot buttons.” Scores of documents
came out during the Iran-Contra scandal in
1987 and hundreds more are now available at
the Reagan presidential library in Simi
Valley, California.
What the documents reveal
is that at the start of the Reagan
administration, CIA Director Casey faced a
daunting challenge in trying to rally public
opinion behind aggressive U.S.
interventions, especially in Central
America. Bitter memories of the Vietnam War
were still fresh and many Americans were
horrified at the brutality of right-wing
regimes in Guatemala and El Salvador, where
Salvadoran soldiers raped and murdered four
American churchwomen in December 1980.
The new leftist Sandinista
government in Nicaragua also was not viewed
with much alarm. After all, Nicaragua was an
impoverished country of only about three
million people who had just cast off the
brutal dictatorship of Anastasio Somoza.
So, Reagan’s initial
strategy of bolstering the Salvadoran and
Guatemalan armies required defusing the
negative publicity about them and somehow
rallying the American people into supporting
a covert CIA intervention inside Nicaragua
via a counterrevolutionary force known as
the Contras led by Somoza’s ex-National
Guard officers.
Reagan’s task was made
tougher by the fact that the Cold War’s
anti-communist arguments had so recently
been discredited in Vietnam. As deputy
assistant secretary to the Air Force, J.
Michael Kelly, put it, “the most critical
special operations mission we have … is to
persuade the American people that the
communists are out to get us.”
At the same time, the
White House worked to weed out American
reporters who uncovered facts that undercut
the desired public images. As part of that
effort, the administration attacked New York
Times correspondent Raymond Bonner for
disclosing the Salvadoran regime’s massacre
of about 800 men, women and children in the
village of El Mozote in northeast El
Salvador in December 1981. Accuracy in Media
and conservative news organizations, such as
The Wall Street Journal’s editorial page,
joined in pummeling Bonner, who was soon
ousted from his job.
But these were largely ad
hoc efforts. A more comprehensive “public
diplomacy” operation took shape beginning in
1982 when Raymond, a 30-year veteran of CIA
clandestine services, was transferred to the
NSC.
A slight, soft-spoken New
Yorker who reminded some of a character from
a John le Carré spy novel, Raymond was an
intelligence officer who “easily fades into
the woodwork,” according to one
acquaintance. But Raymond would become the
sparkplug for this high-powered propaganda
network, according to a draft chapter of the
Iran-Contra report.
Though the draft chapter
didn’t use Raymond’s name in its opening
pages, apparently because some of the
information came from classified
depositions, Raymond’s name was used later
in the chapter and the earlier citations
matched Raymond’s known role. According to
the draft report, the CIA officer who was
recruited for the NSC job had served as
Director of the Covert Action Staff at the
CIA from 1978 to 1982 and was a “specialist
in propaganda and disinformation.”
“The CIA official
[Raymond] discussed the transfer with [CIA
Director] Casey and NSC Advisor William
Clark that he be assigned to the NSC as
[Donald] Gregg’s successor [as coordinator
of intelligence operations in June 1982] and
received approval for his involvement in
setting up the public diplomacy program
along with his intelligence
responsibilities,” the chapter said.
“In the early part of
1983, documents obtained by the Select
[Iran-Contra] Committees indicate that the
Director of the Intelligence Staff of the
NSC [Raymond] successfully recommended the
establishment of an inter-governmental
network to promote and manage a public
diplomacy plan designed to create support
for Reagan Administration policies at home
and abroad.”
During his Iran-Contra
deposition, Raymond explained the need for
this propaganda structure, saying: “We were
not configured effectively to deal with the
war of ideas.”
One reason for this
shortcoming was that federal law forbade
taxpayers’ money from being spent on
domestic propaganda or grassroots lobbying
to pressure congressional representatives.
Of course, every president and his team had
vast resources to make their case in public,
but by tradition and law, they were
restricted to speeches, testimony and
one-on-one persuasion of lawmakers.
But things were about to
change. In a Jan. 13, 1983, memo, NSC
Advisor Clark foresaw the need for
non-governmental money to advance this
cause. “We will develop a scenario for
obtaining private funding,” Clark wrote.
(Just five days later, President Reagan
personally welcomed media magnate Rupert
Murdoch into the Oval Office for a private
meeting, according to records on file at the
Reagan library.)
As administration
officials reached out to wealthy supporters,
lines against domestic propaganda soon were
crossed as the operation took aim not only
at foreign audiences but at U.S. public
opinion, the press and congressional
Democrats who opposed funding the Nicaraguan
Contras.
At the time, the Contras
were earning a gruesome reputation as human
rights violators and terrorists. To change
this negative perception of the Contras as
well as of the U.S.-backed regimes in El
Salvador and Guatemala, the Reagan
administration created a full-blown,
clandestine propaganda network.
In January 1983, President
Reagan took the first formal step to create
this unprecedented peacetime propaganda
bureaucracy by signing National Security
Decision Directive 77, entitled “Management
of Public Diplomacy Relative to National
Security.” Reagan deemed it “necessary to
strengthen the organization, planning and
coordination of the various aspects of
public diplomacy of the United States
Government.”
Reagan ordered the
creation of a special planning group within
the National Security Council to direct
these “public diplomacy” campaigns. The
planning group would be headed by the CIA’s
Walter Raymond Jr. and one of its principal
arms would be a new Office of Public
Diplomacy for Latin America, housed at the
State Department but under the control of
the NSC.
CIA Taint
Worried about the legal
prohibition barring the CIA from engaging in
domestic propaganda, Raymond formally
resigned from the CIA in April 1983, so, he
said, “there would be no question whatsoever
of any contamination of this.” But Raymond
continued to act toward the U.S. public much
like a CIA officer would in directing a
propaganda operation in a hostile foreign
country.
Raymond fretted, too,
about the legality of Casey’s ongoing
involvement. Raymond confided in one memo
that it was important “to get [Casey] out of
the loop,” but Casey never backed off and
Raymond continued to send progress reports
to his old boss well into 1986. It was “the
kind of thing which [Casey] had a broad
catholic interest in,” Raymond shrugged
during his Iran-Contra deposition. He then
offered the excuse that Casey undertook this
apparently illegal interference in domestic
politics “not so much in his CIA hat, but in
his adviser to the president hat.”
As a result of Reagan’s
decision directive, “an elaborate system of
inter-agency committees was eventually
formed and charged with the task of working
closely with private groups and individuals
involved in fundraising, lobbying campaigns
and propagandistic activities aimed at
influencing public opinion and governmental
action,” the draft Iran-Contra chapter said.
“This effort resulted in the creation of the
Office of Public Diplomacy for Latin America
and the Caribbean in the Department of State
(S/LPD), headed by Otto Reich,” a right-wing
Cuban exile from Miami.
Though Secretary of State
George Shultz wanted the office under his
control, President Reagan insisted that
Reich “report directly to the NSC,” where
Raymond oversaw the operations as a special
assistant to the President and the NSC’s
director of international communications,
the chapter said.
“Reich relied heavily on
Raymond to secure personnel transfers from
other government agencies to beef up the
limited resources made available to S/LPD by
the Department of State,” the chapter said.
“Personnel made available to the new office
included intelligence specialists from the
U.S. Air Force and the U.S. Army. On one
occasion, five intelligence experts from the
Army’s 4th Psychological Operations Group at
Fort Bragg, North Carolina, were assigned to
work with Reich’s fast-growing operation.”
A “public diplomacy
strategy paper,” dated May 5, 1983, summed
up the administration’s problem. “As far as
our Central American policy is concerned,
the press perceives that: the USG [U.S.
government] is placing too much emphasis on
a military solution, as well as being allied
with inept, right-wing governments and
groups. …The focus on Nicaragua [is] on the
alleged U.S.-backed ‘covert’ war against the
Sandinistas. Moreover, the opposition … is
widely perceived as being led by former
Somozistas.”
The administration’s
difficulty with most of these press
perceptions was that they were correct. But
the strategy paper recommended ways to
influence various groups of Americans to
“correct” the impressions anyway, removing
what another planning document
called “perceptional obstacles.”
“Themes will obviously
have to be tailored to the target audience,”
the strategy paper said.
Casey’s Hand
As the Reagan
administration struggled to manage public
perceptions, CIA Director Casey kept his
personal hand in the effort. On one muggy
day in August 1983, Casey convened a meeting
of Reagan administration officials and five
leading ad executives at the Old Executive
Office Building next to the White House to
come up with ideas for selling Reagan’s
Central American policies to the American
people.
Earlier that day, a
national security aide had warmed the P.R.
men to their task with dire predictions that
leftist governments would send waves of
refugees into the United States and
cynically flood America with drugs. The P.R.
executives jotted down some thoughts over
lunch and then pitched their ideas to the
CIA director in the afternoon as he sat
hunched behind a desk taking notes.
“Casey was kind of
spearheading a recommendation” for better
public relations for Reagan’s Central
America policies, recalled William I.
Greener Jr., one of the ad men. Two top
proposals arising from the meeting were for
a high-powered communications operation
inside the White House and private money for
an outreach program to build support for
U.S. intervention.
The results from the
discussions were summed up in an Aug. 9,
1983, memo written by Raymond who described
Casey’s participation in the meeting to
brainstorm how “to sell a ‘new product’ –
Central America – by generating interest
across-the-spectrum.”
In the memo to then-U.S.
Information Agency director Charles Wick,
Raymond also noted that “via Murdock [sic]
may be able to draw down added funds” to
support pro-Reagan initiatives. Raymond’s
reference to Rupert Murdoch possibly drawing
down “added funds” suggests that the
right-wing media mogul had been recruited to
be part of the covert propaganda operation.
During this period, Wick arranged at least
two face-to-face meetings between Murdoch
and Reagan.
In line with the
clandestine nature of the operation, Raymond
also suggested routing the “funding via
Freedom House or some other structure that
has credibility in the political center.”
(Freedom House would later emerge as a
principal beneficiary of funding from the
National Endowment for Democracy, which was
also created under the umbrella of Raymond’s
operation.)
As the Reagan
administration pushed the envelope on
domestic propaganda, Raymond continued to
worry about Casey’s involvement. In an Aug.
29, 1983, memo, Raymond recounted a call
from Casey pushing his P.R. ideas. Alarmed
at a CIA director participating so brazenly
in domestic propaganda, Raymond wrote that
“I philosophized a bit with Bill Casey (in
an effort to get him out of the loop)” but
with little success.
Meanwhile, Reich’s Office
of Public Diplomacy for Latin America
(S/LPD) proved extremely effective in
selecting “hot buttons” that would anger
Americans about the Sandinistas. He also
browbeat news correspondents who produced
stories that conflicted with the
administration’s “themes.” Reich’s basic
M.O. was to dispatch his propaganda teams to
lobby news executives to remove or punish
out-of-step reporters – with a disturbing
degree of success. Reich once bragged that
his office “did not give the critics of the
policy any quarter in the debate.”
Another part of the
office’s job was to plant “white propaganda”
in the news media through op-eds secretly
financed by the government. In one memo,
Jonathan Miller, a senior public diplomacy
official, informed White House aide Patrick
Buchanan about success placing an
anti-Sandinista piece in The Wall Street
Journal’s friendly pages. “Officially, this
office had no role in its preparation,”
Miller wrote.
Other times, the
administration put out “black propaganda,”
outright falsehoods. In 1983, one such theme
was designed to anger American Jews by
portraying the Sandinistas as anti-Semitic
because much of Nicaragua’s small Jewish
community fled after the revolution in 1979.
However, the U.S. embassy
in Managua investigated the charges and
“found no verifiable ground on which to
accuse the GRN [the Sandinista government]
of anti-Semitism,” according to a July 28,
1983, cable. But the administration kept the
cable secret and pushed the “hot button”
anyway.
Black Hats/White
Hats
Repeatedly, Raymond
lectured his subordinates on the chief goal
of the operation: “in the specific case of
Nica[ragua], concentrate on gluing black
hats on the Sandinistas and white hats on
UNO [the Contras’ United Nicaraguan
Opposition].” So Reagan’s speechwriters
dutifully penned descriptions of
Sandinista-ruled Nicaragua as a
“totalitarian dungeon” and the Contras as
the “moral equivalent of the Founding
Fathers.”
As one NSC official told
me, the campaign was modeled after CIA
covert operations abroad where a political
goal is more important than the truth. “They
were trying to manipulate [U.S.] public
opinion … using the tools of Walt Raymond’s
trade craft which he learned from his career
in the CIA covert operation shop,” the
official admitted.
Another administration
official gave a similar description to The
Miami Herald’s Alfonso Chardy. “If you look
at it as a whole, the Office of Public
Diplomacy was carrying out a huge
psychological operation, the kind the
military conduct to influence the population
in denied or enemy territory,” that official
explained. [For more details, see Parry’s
Lost History.]
Another important figure
in the pro-Contra propaganda was NSC staffer
Oliver North, who spent a great deal of his
time on the Nicaraguan public diplomacy
operation even though he is better known for
arranging secret arms shipments to the
Contras and to Iran’s radical Islamic
government, leading to the Iran-Contra
scandal.
The draft Iran-Contra
chapter depicted a Byzantine network of
contract and private operatives who handled
details of the domestic propaganda while
concealing the hand of the White House and
the CIA. “Richard R. Miller, former head of
public affairs at AID, and Francis D. Gomez,
former public affairs specialist at the
State Department and USIA, were hired by
S/LPD through sole-source, no-bid contracts
to carry out a variety of activities on
behalf of the Reagan administration policies
in Central America,” the chapter said.
“Supported by the State
Department and White House, Miller and Gomez
became the outside managers of [North
operative] Spitz Channel’s fundraising and
lobbying activities. They also served as the
managers of Central American political
figures, defectors, Nicaraguan opposition
leaders and Sandinista atrocity victims who
were made available to the press, the
Congress and private groups, to tell the
story of the Contra cause.”
Miller and Gomez
facilitated transfers of money to Swiss and
offshore banks at North’s direction, as they
“became the key link between the State
Department and the Reagan White House with
the private groups and individuals engaged
in a myriad of endeavors aimed at
influencing the Congress, the media and
public opinion,” the chapter said.
The Iran-Contra draft
chapter also cited a March 10, 1985, memo
from North describing his assistance to CIA
Director Casey in timing disclosures of
pro-Contra news “aimed at securing
Congressional approval for renewed support
to the Nicaraguan Resistance Forces.”
The chapter added:
“Casey’s involvement in the public diplomacy
effort apparently continued throughout the
period under investigation by the
Committees,” including a 1985 role in
pressuring Congress to renew Contra aid and
a 1986 hand in further shielding the Office
of Public Diplomacy for Latin America from
the oversight of Secretary Shultz.
A Raymond-authored memo to
Casey in August 1986 described the shift of
the S/LPD office – where Robert Kagan had
replaced Reich – to the control of the
Bureau of Inter-American Affairs, which was
headed by Assistant Secretary of State
Elliott Abrams, who had tapped Kagan for the
public diplomacy job.
Even after the Iran-Contra
scandal unraveled in 1986-87 and Casey died
of brain cancer on May 6, 1987, the
Republicans fought to keep secret the
remarkable story of the public diplomacy
apparatus. As part of a deal to get three
moderate Republican senators to join
Democrats in signing the Iran-Contra
majority report, Democratic leaders agreed
to drop the draft chapter detailing the
CIA’s domestic propaganda role (although a
few references were included in the
executive summary). But other Republicans,
including Rep. Dick Cheney, still issued a
minority report defending broad presidential
powers in foreign affairs.
Thus, the American people
were spared the chapter’s troubling
conclusion: that a secret propaganda
apparatus had existed, run by “one of the
CIA’s most senior specialists, sent to the
NSC by Bill Casey, to create and coordinate
an inter-agency public-diplomacy mechanism
[which] did what a covert CIA operation in a
foreign country might do. [It] attempted to
manipulate the media, the Congress and
public opinion to support the Reagan
administration’s policies.”
Kicking the
Vietnam Syndrome
The ultimate success of
Reagan’s propaganda strategy was affirmed
during the tenure of his successor, George
H.W. Bush, when Bush ordered a 100-hour
ground war on Feb. 23, 1991, to oust Iraqi
troops from Kuwait, which had been invaded
the previous August.
Though Iraqi dictator
Saddam Hussein had long been signaling a
readiness to withdraw – and Soviet President
Mikhail Gorbachev had negotiated a
withdrawal arrangement that even had the
blessings of top U.S. commanders in the
field – President Bush insisted on pressing
ahead with the ground attack.
Bush’s chief reason was
that he – and his Defense Secretary Dick
Cheney – saw the assault against Iraq’s
already decimated forces as an easy victory,
one that would demonstrate America’s new
military capacity for high-tech warfare and
would cap the process begun a decade earlier
to erase the Vietnam Syndrome from the minds
of average Americans.
Those strategic aspects of
Bush’s grand plan for a “new world order”
began to emerge after the U.S.-led coalition
started pummeling Iraq with air strikes in
mid-January 1991. The bombings inflicted
severe damage on Iraq’s military and
civilian infrastructure and slaughtered a
large number of non-combatants, including
the incineration of some 400 women and
children in a Baghdad bomb shelter on Feb.
13. [For details, see Consortiumnews.com’s “Recalling
the Slaughter of Innocents.”]
The air war’s damage was
so severe that some world leaders looked for
a way to end the carnage and arrange Iraq’s
departure from Kuwait. Even senior U.S.
military field commanders, such as Gen.
Norman Schwarzkopf, looked favorably on
proposals for sparing lives.
But Bush was fixated on a
ground war. Though secret from the American
people at that time, Bush had long
determined that a peaceful Iraqi withdrawal
from Kuwait would not be allowed. Indeed,
Bush was privately fearful that the Iraqis
might capitulate before the United States
could attack.
At the time, conservative
columnists Rowland Evans and Robert Novak
were among the few outsiders who described
Bush’s obsession with exorcising the Vietnam
Syndrome. On Feb. 25, 1991, they wrote that
the Gorbachev initiative brokering Iraq’s
surrender of Kuwait “stirred fears” among
Bush’s advisers that the Vietnam Syndrome
might survive the Gulf War.
“There was considerable
relief, therefore, when the President … made
clear he was having nothing to do with the
deal that would enable Saddam Hussein to
bring his troops out of Kuwait with flags
flying,” Evans and Novak wrote. “Fear of a
peace deal at the Bush White House had less
to do with oil, Israel or Iraqi expansionism
than with the bitter legacy of a lost war.
‘This is the chance to get rid of the
Vietnam Syndrome,’ one senior aide told us.”
In the 1999 book,
Shadow, author Bob Woodward confirmed
that Bush was adamant about fighting a war,
even as the White House pretended it would
be satisfied with an unconditional Iraqi
withdrawal. “We have to have a war,” Bush
told his inner circle of Secretary of State
James Baker, national security adviser Brent
Scowcroft and Gen. Colin Powell, according
to Woodward.
“Scowcroft was aware that
this understanding could never be stated
publicly or be permitted to leak out. An
American president who declared the
necessity of war would probably be thrown
out of office. Americans were peacemakers,
not warmongers,” Woodward wrote.
The Ground War
However, the “fear of a
peace deal” resurfaced in the wake of the
U.S.-led bombing campaign. Soviet diplomats
met with Iraqi leaders who let it be known
that they were prepared to withdraw their
troops from Kuwait unconditionally.
Learning of Gorbachev’s
proposed settlement, Schwarzkopf also saw
little reason for U.S. soldiers to die if
the Iraqis were prepared to withdraw and
leave their heavy weapons behind. There was
also the prospect of chemical warfare that
the Iraqis might use against advancing
American troops. Schwarzkopf saw the
possibility of heavy U.S. casualties.
But Gorbachev’s plan was
running into trouble with President Bush and
his political subordinates who wanted a
ground war to crown the U.S. victory.
Schwarzkopf reached out to Gen. Powell,
chairman of the Joint Chiefs of Staff, to
make the case for peace with the President.
On Feb. 21, 1991, the two
generals hammered out a cease-fire proposal
for presentation to the NSC. The peace deal
would give Iraqi forces one week to march
out of Kuwait while leaving their armor and
heavy equipment behind. Schwarzkopf thought
he had Powell’s commitment to pitch the plan
at the White House.
But Powell found himself
caught in the middle. He wanted to please
Bush while still representing the concerns
of the field commanders. When Powell arrived
at the White House late on the evening of
Feb. 21, he found Bush angry about the
Soviet peace initiative. Still, according to
Woodward’s Shadow, Powell
reiterated that he and Schwarzkopf “would
rather see the Iraqis walk out than be
driven out.”
In My American Journey,
Powell expressed sympathy for Bush’s
predicament. “The President’s problem was
how to say no to Gorbachev without appearing
to throw away a chance for peace,” Powell
wrote. “I could hear the President’s growing
distress in his voice. ‘I don’t want to take
this deal,’ he said. ‘But I don’t want to
stiff Gorbachev, not after he’s come this
far with us. We’ve got to find a way out’.”
Powell sought Bush’s
attention. “I raised a finger,” Powell
wrote. “The President turned to me. ‘Got
something, Colin?’,” Bush asked. But Powell
did not outline Schwarzkopf’s one-week
cease-fire plan. Instead, Powell offered a
different idea intended to make the ground
offensive inevitable.
“We don’t stiff
Gorbachev,” Powell explained. “Let’s put a
deadline on Gorby’s proposal. We say, great
idea, as long as they’re completely on their
way out by, say, noon Saturday,” Feb. 23,
less than two days away.
Powell understood that the
two-day deadline would not give the Iraqis
enough time to act, especially with their
command-and-control systems severely damaged
by the air war. The plan was a
public-relations strategy to guarantee that
the White House got its ground war. “If, as
I suspect, they don’t move, then the
flogging begins,” Powell told a gratified
president.
The next day, at 10:30
a.m., a Friday, Bush announced his
ultimatum. There would be a Saturday noon
deadline for the Iraqi withdrawal, as Powell
had recommended. Schwarzkopf and his field
commanders in Saudi Arabia watched Bush on
television and immediately grasped its
meaning.
“We all knew by then which
it would be,” Schwarzkopf wrote. “We were
marching toward a Sunday morning attack.”
When the Iraqis
predictably missed the deadline, American
and allied forces launched the ground
offensive at 0400 on Feb. 24, Persian Gulf
time.
Though Iraqi forces were
soon in full retreat, the allies pursued and
slaughtered tens of thousands of Iraqi
soldiers in the 100-hour war. U.S.
casualties were light, 147 killed in combat
and another 236 killed in accidents or from
other causes. “Small losses as military
statistics go,” wrote Powell, “but a tragedy
for each family.”
On Feb. 28, the day the
war ended, Bush celebrated the victory. “By
God, we’ve kicked the Vietnam Syndrome once
and for all,” the President exulted,
speaking to a group at the White House. [For
more details, see Robert Parry’s
Secrecy & Privilege.]
So as not to put a damper
on the post-war happy feelings, the U.S.
news media decided not to show many of the
grisliest photos, such as charred Iraqi
soldiers ghoulishly still seated in their
burned-out trucks where they had been
incinerated while trying to flee. By that
point, U.S. journalists knew it wasn’t smart
for their careers to present a reality that
didn’t make the war look good.
Enduring Legacy
Though Reagan’s creation
of a domestic propaganda bureaucracy began
more than three decades ago – and Bush’s
vanquishing of the Vietnam Syndrome was more
than two decades ago – the legacy of those
actions continue to reverberate today in how
the perceptions of the American people are
now routinely managed. That was true during
last decade’s Iraq War and this decade’s
conflicts in Libya, Syria and Ukraine as
well as the economic sanctions against Iran
and Russia.
Indeed, while the older
generation that pioneered these domestic
propaganda techniques has passed from the
scene, many of their protégés are still
around along with some of the same
organizations. The National Endowment for
Democracy, which was formed in 1983 under
the supervision of Walter Raymond’s NSC
operation, is still run by the same neocon,
Carl Gershman, and has an even bigger
budget, now exceeding $100 million a year.
Gershman and his NED
played important behind-the-scenes roles in
instigating the Ukraine crisis by financing
activists, journalists and other operatives
who supported the coup against elected
President Yanukovych. The NED-backed Freedom
House also beat the propaganda drums. [See
Consortiumnews.com’s “A
Shadow Foreign Policy.”]
Two other Reagan-era
veterans, Elliott Abrams and Robert Kagan,
have both provided important intellectual
support for continuing U.S. interventionism
around the world. Earlier this year, Kagan’s
article for The New Republic, entitled “Superpowers
Don’t Get to Retire,” touched such a raw
nerve with President Obama that he hosted
Kagan at a White House lunch and crafted the
presidential commencement speech at West
Point to deflect some of Kagan’s criticism
of Obama’s hesitancy to use military force.
A New York Times article
about Kagan’s influence over Obama
reported that Kagan’s wife, Assistant
Secretary of State Victoria Nuland,
apparently had a hand in crafting the attack
on her ostensible boss, President Obama.
According to the Times
article, the husband-and-wife team share
both a common world view and professional
ambitions, Nuland editing Kagan’s articles
and Kagan “not permitted to use any official
information he overhears or picks up around
the house” – a suggestion that Kagan’s
thinking at least may be informed by foreign
policy secrets passed on by his wife.
Though Nuland wouldn’t
comment specifically on Kagan’s attack on
President Obama, she indicated that she
holds similar views. “But suffice to say,”
Nuland said, “that nothing goes out of the
house that I don’t think is worthy of his
talents. Let’s put it that way.”
Misguided Media
In the three decades since
Reagan’s propaganda machine was launched,
the American press corps also has fallen
more and more into line with an aggressive
U.S. government’s foreign policy strategies.
Those of us in the mainstream media who
resisted the propaganda pressures mostly saw
our careers suffer while those who played
along moved steadily up the ranks into
positions of more money and more status.
Even after the Iraq War
debacle when nearly the entire mainstream
media went with the pro-invasion flow, there
was almost no accountability for that
historic journalistic failure. Indeed, the
neocon influence at major newspapers, such
as the Washington Post and the New York
Times, only has solidified since.
Today’s coverage of the
Syrian civil war or the Ukraine crisis is so
firmly in line with the State Department’s
propaganda “themes” that it would put smiles
on the faces of William Casey and Walter
Raymond if they were around today to see how
seamlessly the “perception management” now
works. There’s no need any more to send out
“public diplomacy” teams to bully editors
and news executives. Everyone is already
onboard.
Rupert Murdoch’s media
empire is bigger than ever, but his neocon
messaging barely stands out as distinctive,
given how the neocons also have gained
control of the editorial and
foreign-reporting sections of the Washington
Post, the New York Times and virtually every
other major news outlet. For instance, the
demonizing of Russian President Putin is now
so total that no honest person could look at
those articles and see anything approaching
objective or evenhanded journalism. Yet, no
one loses a job over this lack of
professionalism.
The Reagan
administration’s dreams of harnessing
private foundations and non-governmental
organizations have also come true. The
Orwellian circle has been completed with
many American “anti-war” groups advocating
for “humanitarian” wars in Syria and other
countries targeted by U.S. propaganda. [See
Consortiumnews.com’s “Selling
‘Peace Groups’ on US-Led Wars.”]
Much as Reagan’s “public
diplomacy” apparatus once sent around
“defectors” to lambaste Nicaragua’s
Sandinistas by citing hyped-up human rights
violations now the work is done by NGOs with
barely perceptible threads back to the U.S.
government. Just as Freedom House had
“credibility” in the 1980s because of its
earlier reputation as a human rights group,
now other groups carrying the “human rights”
tag, such as Human Rights Watch, are in the
forefront of urging U.S. military
interventions based on murky or
propagandistic claims. [See
Consortiumnews.com’s “The
Collapsing Syria-Sarin Case.”]
At this advanced stage of
America’s quiet surrender to “perception
management,” it is even hard to envision how
one could retrace the many steps that would
lead back to the concept of a democratic
Republic based on an informed electorate.
Many on the American Right remain entranced
by the old propaganda theme about the
“liberal media” and still embrace Reagan as
their beloved icon. Meanwhile, many liberals
can’t break away from their own wistful
trust in the New York Times and their empty
hope that the media really is “liberal.”
To confront the hard truth
is not easy. Indeed, in this case, it can
cause despair because there are so few
voices to trust and they are easily drowned
out by floods of disinformation that can
come from any angle – right, left or center.
Yet, for the American democratic Republic to
reset its goal toward an informed
electorate, there is no option other than to
build institutions that are determinedly
committed to the truth.
Investigative reporter Robert
Parry broke many of the Iran-Contra stories
for The Associated Press and Newsweek in the
1980s. You can buy his latest book,
America’s Stolen
Narrative, either in print
here or as an e-book (from
Amazon and
barnesandnoble.com). You also can order
Robert Parry’s trilogy on the Bush Family
and its connections to various right-wing
operatives for only $34. The trilogy
includes America’s Stolen Narrative.
For details on this offer,
click here.