Taking ‘Christ out of
Christmas’
Christmas Versus Xmas: A
Political Reading
By James Petras
December
24, 2014 "ICH"
-
- The transformation of
Christmas from a story about a migrant
working-class family fleeing state
persecution, in the search for a safe haven
and receiving support and solidarity to the
biggest capitalist commercial bonanza of the
year – has far-reaching political
consequences.
Taking
Christ out of Christmas
The fundamental ‘change’,
engineered by the capitalist class in
pursuit of profits, was to take the ‘Christ
Story’ out of Christmas and to convert the
weeks before and after into a consumer
orgy. Aided and abetted by “secularist
allies”, the capitalist class succeeded in
eliminating any reference to the Christmas
story, including the nativity scene and
carols commemorating it, from public
spaces. The significant social message,
embedded in the Christmas story, is diluted
by well-meaning cultural
diversity-promoters, who demand ‘equal time
for ‘Hanukah’ (a Jewish narrative
celebrating war, conquest and the slaughter
of ‘apostate-assimilated-Hellenized’ Jews by
traditionalists-fundamentalists – an event
not even mentioned in the Hebrew Bible) and
“Kwanzaa” (a holiday invented in the 1960’s
by a cultural black nationalist preaching
“self-help”). In place of the Christmas
story, we have been given anachronistic
‘Nordic tales of tree worship’ and ‘gift
giving’ by an obese bearded sweat-shop owner
employing stunted slave workers *(‘Hi Ho, Hi
Ho! It’s off to work we go; we work all day,
we get no pay! Hi Ho, Hi Ho!’). This has
become the dominant mythology driving the
consumerist – profiteering of the global
commercial – capitalist production chain.
Over time, it came to pass
that ‘Christmas’ commercial sales became the
centerpiece of capital accumulation. New
and powerful sectors of capital entered the
field. Finance capital, particularly credit
card companies charging debtors usurious,
interest rates over 20% per year, became
central to and the principal beneficiaries
of the great transformation of the Christmas
story.
The new, modern, secular
monetized, relativized Christmas story
redefined the entire meaning of the holiday.
First, there was the language
‘excision’; the prefix was altered.
Christ-mas became Xmas. The X symbol left
out what constituted the original narrative
and circumstances surrounding the
celebration of the birth of Jesus.
Once the original class
origins of the Christmas story were erased
and the conflict between the absolutist
state and civil society were abolished, the
capitalist class inserted its own ‘props’
into the story: the Xmas tree became the
site for consumer ‘gifts’; the Xmas
‘stocking’ had to be filled with consumer
goods; the Xmas day image required the
“happy family” opening up boxes of consumer
goods – bought on credit at 20% interest
rates.
The driving force behind the
phony props and imagery is a command
headquarters composed of capitalist
manufacturers, wholesalers and retailers,
market analysts, publicists, consultants,
advertisers, investors, factory owners
employing a vast army of low paid workers in
Asian manufacturing sweatshops and huge
corporate retail outlets with minimum wage
salespeople. Christmas sales are the major
profit maximizing occasion for the entire
year: The success or failure of commercial
capitalism rides on the profits accrued
between November 30 and January 7. The
entire capitalist edifice rests on the
notion that “Xmas” is about large-scale
buying and selling of consumer goods; it is
about ensuring that class inequalities and
racial divisions are temporarily blurred;
that repressive police state intrusions into
the privacy of family life are forgotten and
that social solidarity is replaced by an
orgy of individual consumerism.
‘Xmas’ is a time to celebrate
massive profiteering, based on the
indebtedness of the ‘masses’. It is a time
for downsized workers to buy imported goods
on credit from manufacturers who had
relocated to low wage regions: Price
consciousness replaces class consciousness.
Picketing US retailers, who import from
Bangladesh sweatshop death traps, where
workers ‘earn’ $25 a month, goes against the
‘Xmas spirit’. ‘Buy and feel free’! It’s a
time to be jolly!
The new secular, monetized
‘Xmas’ is a consumer-driven commercial event
motivated by profits, advertisement and the
mindless worship of ‘the market’. Family
and neighborly relations are now tied to the
cash nexus: Who buys or receives the most
expensive gifts experiences the greatest
gratification. ‘Gift giving’ is based on
‘consumer spending’; who could imagine any
alternative!
Millions of atomized
individuals compete to buy the most
commodities that their credit/debit cards
can cover. ‘Virtue’ becomes ‘success’ in
the frantic engagement with the market.
From the perspective of political power,
individual consumerist consciousness means
submission to ‘the market’ as well as
submission to the ruling class, which
dominates ‘market relations’.
The entire ‘Xmas’ period
highlights the fact that market relations
between wage-earning/salaried individuals
and commercial/financial elites take
precedence over productive (and state)
relations between capital and labor. In
“the market” the struggle is between
consumers over commodities, overseen by
commercial capital. In the new Xmas story
the consumer is the centerpiece; the market
is the mediator of all social relations. The
‘Christ story’ has been relegated to a
periphery, if not totally excluded. At most,
the story is reduced to a birth scene
witnessed by cows, sheep and three ‘Kings’.
The conversion of Christmas
into the massive Xmas-market event broadens
its consumer appeal, increases sales and
profits. Potential consumers from all
religions (and the non-religious) can join
the consumer orgy. It is not about values,
ethics or beliefs – it’s about buying,
selling, debt and accumulation. To be a
successful commercial event ‘Christians’
must suppress the politics and ethics of the
Christ story, which is dramatically opposed
to the immersion in the marketplace.
The Politics of
the Christmas Story
The protagonists of the
Christmas story, Joseph and Mary, are a
working class household living at a
subsistence level. Joseph, a carpenter, is
partially out of work and earns a minimum
wage. They live frugally, spend their
meager earnings on essentials and travel
cheaply on a donkey. To escape a repressive
government they migrate in search of
security, hoping to find a new home. The
pregnant Mary and her unemployed husband
Joseph look for sympathy and solidarity
among the poor. They knock on doors but the
landlords send them away. Only a poor
farmer offers them a place – they can share
a barn with the sheep and cows.
In the face of an uncertain
future and a troubled present, Mary and
Joseph receive material support from local
residents in Bethlehem . Three wise men
(the Magi or mathematicians from Persia )
are internationalists who travel to greet
the new family. They show great concern for
the new born baby Jesus by perhaps offering
hiss family a scholarship so he can study
mathematics and science…. The coming
together of local neighborhood people and
the three educated “outsiders”
to celebrate the birth of Christ and offer
support to the homeless family, dispossessed
migrants, has been an event for wonder and
celebration.
Community solidarity, the
sharing of food, shelter, learning and
fraternal good cheer, in the face of
persecution by a criminal state and an
avaricious ruling class, defines the spirit
of Christmas. The Christmas story affirms
the virtues of social solidarity and not
individual consumerism. It defines a moment
in which the deep bonds of humanity displace
the shallow comfort of commodities. It is
the celebration of a moment in which the
values and virtues of breaking bread in a
fraternal community take precedence over the
accumulation of wealth.
The Christmas story, the
trials and travails of Mary and Joseph and
baby Jesus resonate with millions of
American workers today: especially those
who have lost employment and been
dispossessed of their homes. The Christmas
story resonates with the tens of millions of
immigrants persecuted and jailed by
tyrannical states. The Christmas story
resonates with the millions of people of
color who are “stopped and frisked” by a
militarized police.
The Christmas story does not
resonate with the owners, investors and
publicists of big commercial enterprises who
have converted the multitude into worshipers
of their little plastic cards. Taking
‘Christ out of Christmas’ and destroying the
joy and fellowship and solidarity of shared
humanity embodied in the celebration of the
birth of Christ is essential in order to
continue to accumulate wealth. Putting the
‘Christ story’ back into Christmas is a step
toward defeating consumerist consciousness
and recreating social solidarity, so
necessary for ending injustice.
James Petras is a Bartle
Professor (Emeritus) of Sociology at
Binghamton University, New York