New Studies Show Pundits Are Wrong About Russian Social-Media Involvement in US Politics
By Aaron Maté
Far from being a sophisticated propaganda campaign, it was small, amateurish, and mostly unrelated to the 2016 election.
The reports, from the University of Oxford’s Computational Propaganda Research Project and the firm New Knowledge, do provide the most thorough look at Russian social-media activity to date. With an abundance of data, charts, graphs, and tables, coupled with extensive qualitative analysis, the authors scrutinize the output of the Internet Research Agency (IRA) the Russian clickbait firm indicted by special counsel Robert Mueller in February 2018. On every significant metric, it is difficult to square the data with the dramatic conclusions that have been drawn.
• 2016 Election Content: The most glaring data point is how minimally Russian social-media activity pertained to the 2016 campaign. The New Knowledge report acknowledges that evaluating IRA content “purely based on whether it definitively swung the election is too narrow a focus,” as the “explicitly political content was a small percentage.” To be exact, just “11% of the total content” attributed to the IRA and 33 percent of user engagement with it “was related to the election.” The IRA’s posts “were minimally about the candidates,” with “roughly 6% of tweets, 18% of Instagram posts, and 7% of Facebook posts” having “mentioned Trump or Clinton by name.”
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